Startup visual identity x2

Two scalable identity directions — chosen to accelerate your product launch and investor materials. Rapid brand systems, parallax web-ready banners and cohesive asset libraries crafted for UK startups.

Fast workshop: 1-day brief to moodboards
Deliverables: Logo, palette, type scale, imagery set, parallax banner
Format: Web-ready SVGs, Figma tokens, and export-ready assets

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Why two directions?

Early-stage startups benefit from distinct, tested visual routes. We present two divergent identity concepts to validate market tone, investor response and marketing fit quickly — reducing rework and accelerating creative decisions.

Direction A — Bold & kinetic

High-contrast palette, motion-forward elements, optimized for parallax storytelling.

Direction B — Refined & systemised

Subtle textures, responsive grid, scalable components for product-led growth.

Outcome

Two polished directions, clear recommendation and assets packaged for launch.

Process — timeline in 4 steps

1. Discovery

Workshop, competitor review, success metrics.

2. Concepts

Two distinct visual directions and moodboards.

3. Refinement

Stakeholder feedback, component build-out.

4. Delivery

Assets, guidelines, parallax banners and launch support.

Selected startup cases

Fintech launch — two brand routes

Delivered two complete identity systems and a parallax landing that lifted conversion by 18% in A/B tests.

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SaaS brand refresh

Systemised iconography and parallax-rich headers for product pages and campaigns.

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Team & workshops

Our core team pairs a creative director, a UX designer and a motion artist to deliver visual systems that scale. Workshops can be remote or on-site (London).

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Packages & deliverables

Package	Included	Lead time	Price (est.)
Starter x2	2 directions, logo set, palette, basic guide	1–2 weeks	£3,500+
Launch	Starter + parallax landing banners, icon set	2–3 weeks	£6,500+
Growth	Full system, component library, motion kit	3–5 weeks	£12,000+

Prices are indicative and subject to scoping. For bespoke proposals, contact us.

FAQ

We craft quick A/B-ready assets and usage notes to test headlines, landing visuals and investor packs. Feedback guides final selection.

Yes — all core assets are supplied as editable Figma files, SVGs and a lightweight style guide for engineering handoff.

We provide campaign banners, motion teasers and social templates as add-ons to support go-to-market activities.

Ready to choose two directions for your startup?

Book a scoping call and receive a bespoke proposal with timelines and pricing.

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